Looking for a deal in today’s market? You just found it.

Looking for a deal in today’s market? You just found it.

As of mid-2025, new home builders across the Phoenix metro area are offering a range of incentives to attract buyers amid elevated mortgage rates and a competitive housing market. These incentives are designed to make new construction homes more appealing and financially accessible.
According to the National Association of Home Builders, approximately 60% of builders are offering sales incentives as of early 2025. These incentives include:

Mortgage Rate Buy-Downs: Builders are offering reduced mortgage rates, sometimes as low as 3.99% for quick-close homes, to alleviate the burden of high-interest rates.

Closing Cost Assistance: Many builders are covering a portion of the closing costs, reducing the upfront expenses for buyers.

Free Upgrades: Incentives often include complimentary upgrades such as premium flooring, quartz countertops, stainless steel appliances, or smart home features.

Price Reductions: Some builders are directly reducing the purchase price of homes, offering discounts up to $50,000 on select properties.

While these incentives can make new homes more affordable, it's important to consider the overall cost. New construction homes often come at a premium compared to existing homes. However, the incentives can bridge this gap, especially for buyers looking for move-in-ready homes with modern features.

In the Phoenix metro area the median price for new homes remains higher than that of existing homes. Yet, with the current incentives, the cost difference is narrowing, making new homes a more viable option for many buyers.

Navigating the array of builder incentives and determining the best value requires local expertise. Work with me, Garrett Sessions, a Realtor with Rising Realty. I specialize in the Phoenix metro area and have extensive experience in new construction homes. My insights into builder offerings and negotiation strategies can help buyers maximize the benefits of current incentives.